In a recent conversation with our manufacturer, an argument broke out.
Both sides repeatedly stated their opinion, and the volley continued. Each participant believed their path to the customer was best. No one was convinced they should abandon their position and retreat. This became a loading and re-loading event.The conversation came to an abrupt stop.
After some length of time passed (3 days), the conversation resumed. With a break in the action new thoughts were tossed about and rejected by each side.
It was apparent progress with this approach was limited.
Finally a third-party suggested we engage the customer. The customer was surveyed, and the problem turned into a benefit / solution. The customer had the most at stake and yet the manufacturer / sales team would not release their grip. Initially the winner / loser of the argument took center stage. Fortunately placing the customer first and personal ownership second creates the most value. For best results stay calm, and avoid the argument.
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